Marketing Automation Specialist
DescriptionOur Dublin facility is looking for a Marketing Automation Specialist to join our Marketing Communications team. The Marketing Automation Specialist will develop, schedule, administer and deploy email nurture, promotional and account-based campaigns ensuring all campaigns are executed on time.
Manage marketing automation solutions and identify automation opportunities.
Plan and map the buyer journey/demand waterfall to optimize campaigns through use of sales and marketing systems including Pivotal CRM, Predictive Account-based Marketing, and Oracle's Eloqua Marketing Automation system.
Leverage A/B/N testing and analytics techniques to optimize email campaigns.
Clearly communicate requirements and capabilities to other teams with a strong focus on internal customer satisfaction and external customer experience.
Collaborate with colleagues across the organization to coordinate, launch and report on campaigns.
Segment audiences, analyze data and optimize campaigns to increase effectiveness.
Ensure compliance to email regulations including GDPR, CASL, CAN-SPAM Act, etc.
Assist with implementation of new automation software as required.
Generate and analyze monthly and quarterly reports.
Negotiate contracts and pricing as required.
Coach marketing team members to advance their marketing automation skills.
Experience with enterprise level Marketing Automation Systems and CRM tools.
Good understanding of Eloqua Business Insights and Google Analytics.
Good understanding of databases and system integrations (CRM, Marketing Automation Systems, Artificial Intelligence tools, etc.)
Understanding of Google Tag Manager, UTM tracking.
Excellent interpersonal and communication skills; including a bias toward action.
Process-oriented - both in
Clonskeagh, County Dublin, Ireland